Ask a question to someone these days, and you WILL get an answer! As fast as they can type the question, or "speak" the question, they will get you the answer!
People are very smart...as long as the "correct" answer to the question is within the first five listings on the Search Engine Results Page (SERP)!
Most persons will NOT dig deeper than those first few answers, and those that do, typically gravitate towards the answer THEY want in the first place! And WHATEVER they discover is now the GOSPEL because they "saw it online."
This presents an astronomical issue for advertisers, educators, and for the consumer. We either allow everyone to accept what is discovered online as the end-all-be-all answer, or we adapt to the challenges at hand and chart a new course.
This isn't about "Who was the first to skip rope naked across the US," or "What continent has the most venomous three-toed bats", It's about REAL information, Not filtered and diluted gibberish with misguided information found in an overwhelming vastness of knowledgeable "officials" online.
For the "Consumer," it's more about finding the better balance of reviews and information to get you a somewhat realistic answer.
For the "Educator," good luck the student knows more than you and would love to dig up some obscure quote or website that proves you wrong!
For the "Advertiser", you can only hope that you have done your SEO so well, and prepared your site with content for every possible search string, that you come up in the first five results for that query.
The ONLY way we can combat this issue is by informing our next generation that everything we see, hear, or discover online is not the "final" answer and it all should be taken with as much caution as running into a crowded restaurant and asking everyone in the room the same question (and they ALL have an "answer") and ONLY listening to the first one or two answers. Forget all of the other answers, THIS must be correct because THEY answered FIRST! You will end up with THAT persons point of view and knowledge base.
So, don't be SERP-Smart. Dig deeper for answers. Research! Ask your question multiple ways. And (dare we say it) ask other humans what they know and LISTEN! You might surprise yourself with how smart you will become!