You catch more flies with a...sledge hammer?

October 14, 2014

When it comes to advertising, many people make the mistake of shoving an offer down the consumers' throat. We pound them with offers, discounts and specials that WE think will attract them to our product. When the fact is that the majority of the people we are talking to are not even in the market for our items or services!

 

That style of advertising is as useless as running through a cow pasture with a sledge hammer in hopes that some flies will run into your hammer! If you properly set honey bait, the flies will gather to your product as hunger in nature dictates, and you will have an abundance of flies! You had better stock up on the honey though! It requires a lot of honey in the same places day-after-day, week-after-week with patience and perserverance. if you move the honey around too much, you lose the effectiveness. If you stack too much honey in one place, it solidifies and becomes a fixture, is desensitized, and is not as attractive to the flies.

 

So flies are customers...customers are people.

What the hell is the "Honey?"

 

Unless you offer toothpaste, deodortant, food, or fuel, most people are NOT thinking about you or your offerings on a daily basis. The customer may not think of you for weeks, months, or even years depending on the buying cycle of what you offer. If you sell shoes, it could be months between visits, whereas if you sell homes, it will be YEARS between opportunities to the same person. So the trick is to be in the minds of the consumer when THEY are ready to buy, not when you WANT them to buy.

 

Honey is advertising...advertising is a message!

 

So your message should be about location, selection, value, or (dare I say it) reputation! Allow the consumer to becomne aware of you in advance of their need. Get your name in front of them in a pleasing manner on a repetitive basis so when they are ready, they know that YOU are the person from whom they will buy.

 

When it comes time for the customer to make a decision, you will be in their thoughts for the opportunity! You should STILL avoid using your sledge hammer. Your customer may not return next week, next month or next year when you need them to buy again!

 

Hand your customer a jar of honey with a smile! You will win them many times over with this approach!

 

Please reload

MY FEATURED POSTS

How do you see creative? See with your mind!

June 23, 2018

1/10
Please reload

MY RECENT POSTS

January 2, 2018

November 26, 2017

February 8, 2017

Please reload

I’M ALWAYS HAPPY

TO GET TO KNOW MY READERS AND SHARE INSIGHTS AND IDEAS. 

 

DROP ME A LINE 

FOLLOW US

  • Facebook Long Shadow
  • Google+ Long Shadow
  • LinkedIn Long Shadow
  • Twitter Long Shadow

Live Creative!

© 2019 BY JIM HERN PRODUCTIONS

Jim@JimHern.com

(614) 245-5461