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Creatively bringing personality and professionalism together.

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March 27, 2019

Are podcasts taking over where music missed?

It is no wonder that radio stations are re-inventing themselves with "digital" offerings and and online access at an unparalleled rate! Consumer behavior has changed!

Remember the days when a "New Release" was announced? Peopl...

January 27, 2019

Information is being gathered about you, but it ALL comes from you!

January 2, 2018

In advertising, you need to deliver information about your product or service to a specific audience. Finding that audience is the challenge! You have to discover where they spend their time and attention. Knowing all of these factors is the recipe for success!

But just...

November 26, 2017

The generation after the Millennials, Generation Z, is a larger group than the Baby Boomers or Millennials! Generation Z are mostly children of Generation X, but some have parents who are Millennials.
So guess what...That's what happens EVERY generation! Each one gets...

July 12, 2017

When you can take one thing and join it with another, and it makes something better, you are called a GENIUS. But try and EXPLAIN this process for marketing, promotions and advertising, then you are called INSANE! Be it products, actions or people, I simply call it CRE...

February 8, 2017

What is "Big Data?" It is large groups of gathered information (data sets) that may be studied, reviewed or analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

So let's break this MONSTER down....

February 3, 2017

We all feel that our business or company has its weak points, but for the most part, "We are good people" and "how could anyone ever be upset with us?!" No matter WHAT we THINK about ourselves, there is ALWAYS someone that would disagree, and they will take the time to...

April 23, 2016

In 2008, we laughed at the thought of a "Social Media Manager" position for our companies. Now, eight years later, we are trying to figure out what we should expect from them!


In the early days of modern social media, we started chasing "likes" and "friends" and "follo...

May 10, 2015

Ask a question to someone these days, and you WILL get an answer! As fast as they can type the question, or "speak" the question, they will get you the answer!
People are very smart...as long as the "correct" answer to the question is within the first five listings on...

March 21, 2015

A few years back (circa 2007), I was talking with some colleagues about changing consumer behaviors. The alarming growth of internet use was causing many advertisers to adjust their approach to reaching potential customers. It was certain the TV and internet would comp...

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