Profile - Twenty-seven year veteran of advertising production in the Central Ohio market, and small business owner, looking to share his experience, enthusiasm and creativity with a company that desires to grow. We can perform as a contract service, or become your complete advertising, marketing and creative prodution department!

Specific positions and related experience:

Owner/Production Manager; Jim Hern Productions 2003- present
Create campaigns and produce multi-media ads for client list, including retail furniture stores, automotive, mortgage companies, pet stores, college products and other agencies. Direct and produce corporate videos, events and promotional tie-ins with local media. Buy media, and investigate opportunities to advance market awareness for each of my clients. Engineer marketing strategies for shows, events and client products or services.

Creative Director/Production Manager; Big Dog Productions (Ricart) 1997-2003
Create campaigns and produce ads for the automotive group (Ricart.) Direct and produce corporate videos, events and promotional tie-ins with local media. Buy media  and investigate opportunities to advance market awareness. Develop marketing strategy and maintain budget for chain of used car dealerships in the Eastern United States.  Field PR situations and occasionally tune-up guitar strings.

Marketing Director; Hammond Electronics 1995-1997
Create and produce TV, radio and print ads for a retail chain of consumer electronics stores in Central Ohio. Create events for new-product roll-out and track results. Develop customer retention programs.
Advertising Production Manager; Ricart Automotive 1993-1995
The emphasis of my position was to implement a budget and develop a marketing strategy for this fast-growing automotive group. TV and print were the avenues of choice for this company.

Advertising Production Consultant; Jim Hern Productions 1990-1993
write scripts and produce spots for TV and radio. Broker and facilitate production for multiple clients. Create illustration for print production.  Supply marketing plans and creative advertising solutions. Develop events and promotions.

Art Director; Hammond Electronics 1985-1990
During the “hay-day” of this retail electronics chain, I was fortunate enough to be able to create special events like annual theme sales and impact stunts. Although I got to grow my hair long and scream and yell over the radio, I learned a lot about merchandising and critical “call-to-action” style of advertising.

Production Artist;  J.F. Hopkins & Associates 1983-1985
Illustration, design and layout for print company. Produce creative solutions for client base and internal projects. Paste-up artist and graphic artist.

Education
Spring Arbor University, Spring Arbor, MI - 1981-82
Columbus College of Art & Design, Columbus, Ohio - 1982-83
Columbus Technical Institute, Columbus Ohio - 1983-85